Designing the Future of Small-Space Farming

From branding to launch, I led the brand development, microsite, and marketing rollout that positioned Greenery M as a new benchmark in B2C modular farming.

Greenery™ M Container Farm

  • Launch Campaign Strategy

  • Tone and Messaging

  • Art Direction

  • Logo and Visual Identity for Greenery M

  • UI/UX Design for Micro-Site Reservation Launch

  • Email Marketing

  • Social Media Assets

  • Marketing & Sales Collateral

  • Photography Direction

Greenery M was Freight Farms’ latest B2C container farm, a compact, premium model featuring a wood-slat exterior and designed to push the boundaries of modular farming. Tailored for audiences with limited space and labor capacity, it aimed to open new markets beyond traditional agriculture. I led the creative launch from the ground up, crafting a brand and visual story that sparked interest from museums, schools, hospitality spaces, and even residential backyards.

A digital collage features a vision board with words like 'Sophisticated,' 'Leisure,' 'Community,' and photos of modern architectural, interior design, and landscaping projects, emphasizing a stylish, eco-friendly, and approachable lifestyle.
Design schematic showing pillow shape scaling for various applications, including portrait, landscape, and bird's eye view orthographic views, with measurements and outline shapes.
A digital media display showing a design concept for a large format media display. The display includes a collage of images: the left side shows a woman working outdoors surrounded by greenery with the overlay text 'M GREENERY,' and the right side features a modern building with a textured roof, wooden sliding doors, and a vertical slatted wooden wall, with the overlay text 'GREENERY M.'
Slide presentation discussing sustainable farming options, featuring images of a modern building, farmers, and greenhouses, with text about accessible farming and greenery.
A collage of four images showcasing a modern, eco-friendly building design with wooden slats, promotional text about farming and greenery, and a person holding plants, all set against various outdoor and indoor backgrounds.
A collage of digital advertisements featuring farming and gardening themes, including people working with plants, harvesting, and managing greenery, with text promoting Greenery M's garden and seedling services.
Webpage showcasing a green-themed farm marketing presentation with images of farm buildings, crops, and people enjoying farm produce. Text highlights growing, harvesting, and serving crops.
A row of various close-up images of green leafy vegetables and fungi, including kale, mushrooms, kale, Swiss chard, and lettuce.

The launch of the Greenery M microsite sold out its pre-order allocation, drawing interest from notable organizations including the Museum of Science, Biosphere 2, and a premier catering company, demonstrating the strength of the creative execution and brand positioning.